Monday, 15 March 2010

The East Midlands region's contribution to Million Voices #2

Download now or listen on posterous
Unison revised.mp3 (938 KB)

Following on from our previous post about the region’s contribution to the union’s Million Voices campaign here’s information about a radio ad we commissioned and ran a month ago. The ad was funded from a General Political Fund bid agreed at the end of 2009.

The 30 second radio ad ran on a number of commercial radio stations. The audience reach figures along with the advertising schedule meant the ad was heard over six million times in three weeks. The schedule was follows as:

- Run for three weeks w/c 8 Feb on Trent FM, Ram FM and Leicester Sound

- ads to run for two weeks w/c 8 Feb on Heart (Northants) and Lincs FM

If you want to hear the ad, click on the link above

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